Phoenix

Phoenix Phoenix Group is the UK’s largest long-term savings and retirement business. The reporting suite launched their new visual identity which reflects the Group’s purpose - helping people secure a life of possibilities. The reports balance the differing information needs of the audience, so alongside brand imagery designed to communicate optimism, progression and a consumer-facing presence there are informative infographics using the new brand palette. The print and PDF reports were complemented with rich digital assets including online fast-reads and video content.

Phoenix Insights
Also included is Phoenix Insights. This is a think tank set up by Phoenix to reimagine society for longer living; helping people lead better, fulfilling lives. Phoenix Insights uses high quality research and public engagement to encourage people across the UK to challenge assumptions and reimagine their futures. The design work produced for Insights sits under the main brand, the intention for this was to make it broadly journalistic, using challenging statements, eye-catching design and documentary style photography. Different to the umbrella brand but with an alternative appeal and visual look.