HTC Global Services

HTC Global Services rebrand - Let’s make digital change happen.

The HTC Global Services brand speaks of continuous transformation, with a logo and typographic system which is always on the move. Built on a robust, solid design system, networks of elements can effortlessly shift and change. With a dynamic, perpetually reforming logo it’s modular nature symbolises bespoke adaptability. The entire project was presented via a detailed set of brand guidlines.

Greyhound Lines

Conceived and designed during the COVID-19 lockdown, this is a personal project with the aim to bring to life the great American bus brand: Greyhound Lines, built around the core thought of ‘Uniting States’. This thought and it’s visual application are presented across a number of different channels.

Phoenix

Phoenix Phoenix Group is the UK’s largest long-term savings and retirement business. The reporting suite launched their new visual identity which reflects the Group’s purpose - helping people secure a life of possibilities. The reports balance the differing information needs of the audience, so alongside brand imagery designed to communicate optimism, progression and a consumer-facing presence there are informative infographics using the new brand palette. The print and PDF reports were complemented with rich digital assets including online fast-reads and video content.

Phoenix Insights
Also included is Phoenix Insights. This is a think tank set up by Phoenix to reimagine society for longer living; helping people lead better, fulfilling lives. Phoenix Insights uses high quality research and public engagement to encourage people across the UK to challenge assumptions and reimagine their futures. The design work produced for Insights sits under the main brand, the intention for this was to make it broadly journalistic, using challenging statements, eye-catching design and documentary style photography. Different to the umbrella brand but with an alternative appeal and visual look.

Glencore

A global commodity company.

Glencore brand refresh ‘Built from the core’
Inspired by Glencore’s name and mark, a visual language that draws Glencore’s audience in and highlights their point of difference, focuses attention on the benefits they bring, and helps to make a connection between what Glencore produce and the products people enjoy everyday.

Project included:
– Brand refresh
– Guidelining
– Oversight of web
– Literature
– Iconography

Rio Tinto

Global mining company.

A mapping concept for Rio Tinto's Senior Leadership Conference in Hong Kong. Each dot on the map represents one of their operations or ofﬁces. Each point is linked via an elegant system of lines to show a company which is in rhythm with each of its operations.

The design was applied across 15 applications, including backdrops, literature, folders, cards and digital channels.

Electrocomponents

Electronics and industrial products provider

The requirement was to shift the perception of the company from a product distributor to a value-added service provider and business partner with an innovative, customer-focused approach. The outcome was based around a an impactful narrative on the theme of ‘Becoming first choice’, bolstered by striking, confident design and some inspiring innovation stories. Effective information design is used to provide a strong overview and ‘fast read’ of the broader investment case for the business.

Pets at Home

The UK's largest pet shop.

Design of the Pets at Home Annual Report to bring full recognition of the Group’s mission of becoming ‘the best pet shop in the world’.

Work undertaken included art direction of photoshoot, full understanding and interpretation of the Group's business model and mission and overall design of the brochure which includes several infographics.

GSK

Pharmaceutical business.

Focused primarily on data visualisation and infographics, several of which were translated into short animation pieces. Also, brochure design, specifically the Code of Conduct, a six month project which took in workshops, photoshoots, icons and brochure design. This publication appeared in over 20 translations.

Johnson Matthey

A global leader in sustainable technologies.

Look and feel for Johnson Matthey's Code of Conduct. Based around the idea of 'Building Blocks of our Business' this execution uses icon style illustrations alongside simple overlays. The idea was translated across a number of different channels both printed and digital.

Gamma

A leading supplier of voice, data and mobile products and communications services in the UK.

Design of their maiden Annual Report and the two reports which followed. My role included overseeing photoshoots, client liaison, day-to-day designing and creation of infographics.

Brayer

A proposed logo and website for a bespoke furniture company.

Amey

Leading public service provider.

This recruitment campaign is designed around the idea of shared ambition. The proposition – a highly self-assured company with breadth of experience and a unique set of working environments.

This visual execution uses unorthodox, abstract photography, backed by strong typography and aspirational messaging to instill a sense of motivation to potential candidates.

Centrepoint

A homeless charity based in London.

A large scale brochure commemorating four decades of Centrepoint, via stories written by key members and formerly homeless people.

Advent

A specialist insurance underwriting group.

Making the Advent brand work consistently across all forms of media, primarily ofﬁce branding: glass wall maps, prints, signage, wayﬁnding and naming conventions. Other work included design of brochures and art direction of photoshoots.

Perform Group

Business which commercialises sports content for viewing across digital platforms.

Design and illustrative work for their Annual Report and Accounts. The visual style reflects the uniqueness, dynamism and breadth of their broadcasting output.

Cambian Group

Providers of specialist behavioural health services for children and adults in the UK.

A proposed Annual Report design which builds upon Cambian’s founding belief that it’s possible to deliver better life outcomes for patients by treating them as individuals. Using my own illustrations and found quotes to highlight key reporting features such as the strategy and business model.

Rolls-Royce

The aircraft engine and power systems company.

Design and illustration of their calendar, assembling all montage elements to create dynamic compositions representing the breadth of this enormous company.

A full campaign for their health and safety scheme, which included 27 separate graphic poster illustrations devised to encourage employee involvement in the work place. Other completed work includes brochures and graphic iconography.

Anglo American

One of the world’s largest mining companies.

Completed projects include data visualisation and brochure work for their corporate responsibility section. Also, concepts, storyboarding and oversight on the production of a five minute animation piece.